Craig J Willis


Craig J Willis is an expert in process design, improvement and change in the product development lifecycle. At ArchPoint, Craig supports strategic change initiatives bringing the benefits of his extensive experience in the product development process.

During his career he has worked on all aspects of the product development process in the technology industry from design, development, test, implementation and training. As a Product Manager at TIBCO Software, Palo Alto CA, he oversaw product strategy and the end-to-end delivery from ideation to customer value. Products that he managed include the award winning TIBCO Nimbus, a leading process communication and analysis tool used by some of the world’s largest corporations.

More recently, Craig has been supporting a redesign and transformation of the marketing organization in a global fast moving consumer goods company. Here he has been developing and implementing new tools and approaches that accelerate and improve the effectiveness of the organization design in a multi-billion dollar business.

Craig received a BA from the University of Portsmouth and currently resides in the United Kingdom.