OGSM is a world-class strategy model that transforms objectives, goals, strategies and measures into actionable and executable plans. The origins of OGSM stretch back to the 1950’s. In the 1980’s, Procter & Gamble popularized OGSM as a means of aligning the direction of their organization around the globe. Many Fortune 500 companies have adopted OGSM to build and execute their strategic plans. ArchPoint, the world leader in OGSM methodology and delivery, has helped hundreds of organizations – large and small – to harness the power of OGSM.
Are you winning?
Every company that turns its lights on every day is competing. Winning is the aspiration, but there’s a big difference between competing and winning.
The aspiration to win for most companies typically starts with a strategy that defines how their product or service uniquely addresses a specific market need. The reason why some companies only compete and others win, is because most companies don’t focus on where their product or service fits best (“where to play”) and what they specifically need to do, both internally and externally, to demonstrate a unique value proposition and win in those places (“how to win”).
Learn more about ArchPoint OGSM
“The primary benefit of OGSM is that it helps everyone get on the same page.
I’ve never found a better or simpler process, once you get through it, in keeping a company aligned.”
Source: David Norton and Robert Kaplan,
Balanced Scorecard Consortium, Harvard University
A brief history of failed business strategy
The hard truth is that the biggest struggle for most
companies is strategy — and that struggle isn’t new.
In 1919, William Cooper Procter said: “The chief problem of big business today is how to shape its policies so that every employee, whether in office or factory, will feel they are a vital part of the Company, with a personal responsibility for its success and a chance to share in that success. To bring this about, employers must take the people into their confidence. They must know what they are doing and the relationship of their work to the business as a whole.”
A hundred years later, nine out of 10 companies fail to execute their strategy, according to research by David Norton and Robert Kaplan of Harvard University’s Balanced Scorecard Consortium.
GATHERING EXTERNAL DATA
This starts with a Voice of the Customer (VOC) and a look inside the organization to identify what delivers customer value.
GATHERING INTERNAL DATA
Interviews of your management team and focus groups with other key positions providing relevant insight to the process.
FACILITATING AN EXECUTIVE OVERVIEW & DEBRIEFING SESSION
The team undergoes a thorough and brutally honest assessment of the current state.
DEFINING A COMPANY OBJECTIVE STATEMENT
Should answer the questions, “Why do we exist and what do we stand for?”
SOLIDIFY THE FINANCIAL AND OPERATIONAL GOALS
A three to five year financial forecast- does everyone have the same growth expectations?
CREATE STRATEGIC PLATFORMS
This is where to identify strongholds, gaps and growth opportunities.
ALIGN KEY MEASURES TO STRATEGIES
Then, the magic takes place, where observations get grouped under the key strategies.
DEVELOP A FINAL OGSM
We take all of the information and convert it into one tool – the OGSM.
COMPLETE INITIATIVE CHARTERS
Charters help the organization launch the work of each STRATEGY into the organization.
COMPLETE A PRIORITIZATION & RESOURCE ALLOCATION PROCESS
The team prioritizes the initiatives to ensure resources are available to execute the plans.
ALIGN & CASCADE STRATEGIES
Cascading links corporate-level GOALS to the divisions and ultimately, to individuals.
The OGSM can be used to guide daily, weekly, and monthly activities.
MyOGSM.com offers a web-based application that automates the deployment, management and tracking of OGSM. By increasing transparency, accountability and engagement, companies who adopt MyOGSM.com are able to more efficiently align team members, optimize resources, and enhance execution. MyOGSM.com was developed by ArchPoint Consulting, the world leader in OGSM methodology and delivery.
MyOGSM.com allows you to:
With MyOGSM.com, decision makers can check real-time progress of their organization’s OGSM, even while on the go.
- Quantified Topline Metrics
View all activites and due dates on one screen
- Visibility to Action Plans