OnPoint Insights

Fresh Perspectives & Big Ideas To Increase Productivity & Growth

All posts by Jesse Edelman

4 Steps To Create A ‘Where To Play/How To Win’ Strategy

By | Commercial & Customers, Customers, Leadership, Sales, Strategy & OGSM | No Comments

Every company that turns its lights on every day is competing. Winning is the aspiration, but there’s a big difference between competing and winning. Simply competing does not guarantee winning. Why do some companies win and some simply compete? Most companies have a strong notion of their aspiration to win…

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10 Tips To Get The Most Out Of Your Brokers

By | Sales | No Comments

Many relationships between manufacturers and brokers likely fall into the “it’s complicated” category. The last decade has been one of change for companies and their brokers leaving many wondering exactly how to proceed from here. While every partnership with a broker has its own nuances, I’ve relied on my time…

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