PRODUCT GLOBAL SOURCING
ArchPoint develops superior private label solutions using a unique algorithm of qualitative and quantitative data. Drawing insights from this research, we formulate product label strategies that add value to the category while delivering results to our clients’ top and bottom lines.
When compared to other brands, our clients’ product solutions must meet or exceed consumer expectations. To optimize success, we analyze preexisting research or field new research to assess competitors’ sales, assortment, pricing, merchandising and consumer sentiment. This deep-dive allows us to assess the competitive landscape, analyze go-to-market strategies and provide insights for executing a viable and sustained solution.
Identifying the product opportunity is not enough. ArchPoint determines whether the product will generate the margins our clients need to achieve their business objectives. We consider many options and scenarios for raw materials, manufacturing, supply chain and marketing costs to determine the most accurate, competitive and profitable assortment mix for our clients at the shelf.
This is a customized playbook. ArchPoint takes everything we learned through our research to create a comprehensive plan of action tailored specifically to our clients’ product and shelf parameters. It’s a relevant, actionable and pragmatic plan based on a combination of research and street smarts earned through decades of CPG and retail experience. ArchPoint is personally invested in every strategy we develop, and will be with our clients every step of the way, from concept to shelf to continuous support and improvement.
While ArchPoint’s research pinpoints the product attributes that will win at the shelf for both consumers and retailers, our product development and innovation team makes the concept a reality
We excel at making products perform, look and feel as envisioned. Using our engineering and 3D computer aided design (CAD) capabilities, ArchPoint creates exceptional custom designs while considering cost, quality and reliability factors.
The design isn’t complete until consumers tell us it’s as good as or better than leading national and competitor brands. We assemble consumer panels to test product prototypes for reliability, usability, quality and appeal. ArchPoint facilitates an iterative process with engineers, product designers and manufacturers while abiding to retailer-specific guidelines to get it right before mass production.
ArchPoint does more than find the right suppliers and manufacturers for our clients’ products. We create relationships with them as well to ensure longevity of the created solution. We also manage all aspects of the sourcing process including acquisition of raw materials, customization of molds, verification of plant certification and retailer compliance, as well as continued on-site quality control. Our sourcing professionals also balance production capacity so products have stable order lead times year-round. Through our supply chain capabilities, we manage the flow of goods from finished goods to store shelf.
The right shelf solutions accelerate sales while lowering supply chain costs. ArchPoint combines the talents and experience of product designers, manufacturers, supply chain professionals, sales managers and graphic artists to create outstanding and award-winning packaging. Our integrated team takes a 360 degree approach. We focus on the look and feel of the packaging to the consumer at the shelf, but also how it saves manufacturing, shipping, handling and retail costs to keep prices competitive and margins high.
ArchPoint conducts comprehensive packaging analysis by studying the competition on the shelf, assortment options, shelf positioning, color, size, shape, texture and messaging. We make actionable recommendations that are rapidly tested and executed.
Packaging is more than just design and marketing. Packaging can lower cost of goods, reduce transportation costs, increase shelf efficiency and save labor. Even if our client is happy with their current designs, our packaging experts advise on how to make our client’s shippers, master cases, and unit packaging more efficient.
Products can look outstanding on the shelf. ArchPoint’s award-winning graphic designers on our branding and marketing team create brands, packaging designs, messages and labels that make our clients’ products stand out next to the national brands.
The same team is involved in ideation, development and execution–saving time and money.
We rigorously study the category, sales, quantities, competition, prices, assortments, packaging and consumers.
We find ways to shave costs from design to production to supply chain to shelf, without compromising quality.
We provide you with a flexible and customized solution that meets your individual needs.
Our team innovates at every stage to make your product stand out.
We push for results and act as trusted advisors focused on clients’ successes.
We develop formidable shelf solutions using a unique algorithm of qualitative and quantitative data.
We provide services required to plan, develop, test, source and ship your product.
Our analytic-driven strategies cover opportunity identification, product development and marketing.