Patrick Muskivitch

Executive Marketing Strategist


Patrick is an Executive Marketing Specialist with a talent for revitalizing and developing portfolios, effectively building shareholder value and market share by identifying strategic priorities, articulating a vision, inspiring teamwork, executing and monitoring changes to achieve goals. He has merited leadership positions in brand management, regional marketing, and sales organizations within leading CPG companies. Patrick’s responsibilities include building annual market and revenue plans, through volume, pricing, portfolio/SKU mix, innovation, chain/key account sales, wholesaler/territory management, and brand health development.

Described as a passionate leader with outstanding collaboration and team-building qualities, Patrick has key focuses on a balanced approach of market share, margin, volume growth, and people development as indicators of success.

His specialties include brand architecture/positioning, P&L responsibility, new product development, social media integration, development of retail merchandising programs, brand activation plans, management and execution of media and professional/collegiate sports properties, leading, building, and influencing highly engaged teams.

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