OnPoint Insights

Fresh Perspectives & Big Ideas To Increase Productivity & Growth

How to succeed with difficult customers

By | Customers | No Comments

We have all heard the reasons why providing a great customer experience is the secret sauce to business success. It requires less effort to retain existing customers than to acquire new ones, unsatisfied customers are more likely to tell others about a bad experience than satisfied customers, and it’s easier…

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Why and How to Invest in Digital Marketing

By | Marketing | No Comments

The complexity of today’s marketing ecosystem can be overwhelming considering the various components, the fact that each is vying for limited marketing dollars and that ROI on those dollars is never guaranteed (and often hard to predict). When developing a strategy, the 2016 brand executive has to balance what history…

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