OnPoint Insights

Fresh Perspectives & Big Ideas To Increase Productivity & Growth

Don’t shortchange the in-store experience

By | Marketing | 6 Comments

The consumer path to purchase is traditionally depicted by a purchase funnel, a model beginning with brand “Awareness” and (hopefully) ending with a “Conversion” or purchase transaction. Businesses need to move shoppers through this funnel to fuel growth. A company can choose to focus on the ratio of each move…

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