OnPoint Insights

Fresh Perspectives & Big Ideas To Increase Productivity & Growth

Category Archives: Sourcing

Designing Your Product For Growth

By | Sales, Sourcing | No Comments

In a continuously changing competitive landscape controlled by monolithic Fortune 500 brands, retailers are searching for a new generation of private label manufacturer to increase market share and profit margin. These manufacturers are helping reimage store brands once thought by consumers as a “generic product at a price” to recognizable…

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Co-Brand Or Store Brand?

By | Marketing, Sales, Sourcing | No Comments

As frugality has become relevant and widespread, consumers are reconsidering the true value of every product. If a brand’s value proposition is unclear or vague and consumers don’t understand the superiority or benefits, it will quickly become a lame duck in today’s marketplace. When the consumer cannot tell the difference…

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