Whirlpool: OGSM


The Whirlpool Corporation and their consumer brands are household names that most people know and trust. Founded in 1911, Whirlpool has grown to over $20 billion in revenue and is one of the largest appliance manufacturers in the world. The Whirlpool Corporation markets brands such as Whirlpool, KitchenAid, Maytag, Amana, Bauknecht, Jenn-Air and other major brand names in more than 170 countries.

Situation
The Leadership of Whirlpool Latin America (including regions of Central and South America) engaged ArchPoint to develop a growth plan to achieve their aggressive financial goals over the next 5 years.

Approach
ArchPoint’s approach was grounded in the OGSM process (Objectives, Goals, Strategies and Measures) to develop the plan. The OGSM framework forms the foundation for strategic planning and execution as well as a strong management routine that integrates the plan into the day-to-day operations.

Understanding the complexity and resourcing required to achieve the growth expectations, ArchPoint structured the OGSM into three strategic pillars:
1. Growth – Topline Revenue, Customers, Service, Marketing, Products, etc.
2. Productivity – Systems, Processes, Quality, Operations, etc.
3. People – Culture, Staffing, Leadership, Training, Performance Management, etc.

ArchPoint began the process with a grounding in the current state of the business through management and market-based interviews, past and present customer and consumer data and feedback, and a review of all existing internal assessment and planning materials. This assessment identified performance gaps in the overall business that would impact growth expectations.

Once the assessment was complete and the leadership team was aligned to the challenges ahead, ArchPoint developed a comprehensive strategic plan (OGSM) for Whirlpool Latin America.

Finally, MyOGSM.com, ArchPoint’s automated OGSM tool was introduced to drive transparency, reporting and tracking.

Results
Whirlpool Latin America has a leadership team that is aligned to the financial objectives and the key strategies needed to win in the market. The team has launched the new strategic plan by engaging the organization in the business case detailing the changes required and the path forward. Each market has developed plans that cascade directly from the top-level OGSM and drive accountability to the local level.