BRANDING & MARKETING

 

We create meaningful connections between brands and consumers.

Strategy

Insight & Strategy Development

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Planning

Go-To-Market & Big Ideas

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Activation

Brand Experiences

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Measurement

Analytics & Optimization

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Creating Branded Experiences

We create meaningful brand experiences that connect with consumers on their terms in a culturally relevant way. ArchPoint understands the complexity of today’s consumer-driven world and expertly guides your brand across the entire consumer journey. The result is big ideas that differentiate and grow your brand.

Strategy

Insight & Strategy Development

Creating meaningful branded experiences for your consumers starts by understanding them, enabling us to strategically align your business goals with the unmet needs of your consumers and the whitespace in the market.

Consumer Research

Uncovering the voice of the customer is integral to creating a meaningful relationship with them. We will work with you to custom design research that enables us to dig beneath the surface and unearth the insights that will drive powerful programs.

Brand Strategy

Defining your brand’s purpose and expressing it as a relevant value proposition are the building blocks of a brand strategy platform. We’ll help you discover your brand’s voice and visual language as well as develop your core messaging architecture.

Marketing Strategy

The key to winning in the market place is knowing where to play and how to win. ArchPoint will expertly guide you through both helping you develop a measureable marketing strategy that aligns to your business strategy and creates growth for your brand.

FARMERS MARKET

CASE STUDY

S. Martinelli’s & Company: Engaging consumers with a little sparkle to drive trial. 

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Planning

Go-To-Market & Big Ideas

Architecting the most relevant ways and places to connect with your consumers is one part science and one part art. Archpoint deploys both to create culturally relevant experiences that influence behavior and create affinity.

Campaign Planning

Understanding the complete consumerscape and how to leverage it for connecting with your target is the essence of campaign planning. We will work with you to create impactful, relevant and share-worthy experiences that create growth.

Channel Planning

Keeping up with the constantly evolving and emerging channels can be a daunting process. ArchPoint will guide you through the process ensuring your marketing efforts leverage the most meaningful connection points for your message and your target.

Big Idea Development

In the end, you hire an agency to develop ideas—big ideas that change the way consumers think, feel and act towards your brand. We’ll work with you to craft ideas that not only break-through but engage and connect with your consumers.

CASE STUDY

Isabel North America: Introducing a fresh look at tuna to the North American market.

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RUN WILD SPORTS

Activation

The craftsmanship and cross-channel expertise to activate experiences that transform your brand and the relationship you have with your customers. Archpoint executes with excellence partnering with you every step of the way.

Multi-channel Campaigns

Consumers don’t think about their lives in terms of “on-line” and “off-line”—they just live from moment to moment expecting seamless connectivity. We’ll help you a seamless and diverse experience that connects to them no matter where they are or what they’re doing.

Digital & Social

Even though these channels are no longer new, many brands still struggle with how to get them right. ArchPoint will expertly guide you through the process of creating within the digital world.

Promotions

Especially for CPG brands, promotion is still king. We will work with you to ensure your promotions are effortless and flawlessly executed.

SOUTHSIDE MARKET

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CASE STUDY

Amesbury Truth: Rebranding the market leader in fenestration solutions.

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Measurement

Understanding the performance of your branding and marketing efforts is paramount to the success of your brand’s growth. Archpoint leverages the latest measurement technology to ensure the efficiency and effectiveness of your marketing investment.

Measurement

In today’s marketing world, almost everything can be measured; however, the art is in knowing which measurements matter most to your business. We will work with you to craft a measurement strategy that ensures your most important KPI’s are accounted for in a way that’s meaningful and impactful to future decisions.

Analytics

Tracking and analyzing the success of your campaigns is critical to maintaining marketing efficiency and effectiveness. Together, we’ll ensure we are analyzing performance and gleaning actionable insights that will help you continue get the most out of your marketing spend.

Optimization

Taking action on the analytics is the key to the ongoing health of your marketing programs. ArchPoint will work with you to continuously improve campaign performance as we learn together.

Why ArchPoint:

Cross Discipline Solutions

Our unique approach to problem solving brings together cross-discipline expertise that results in richer and more robust solutions that are holistic.

Proven Experience

Our teams have worked for some of the largest brands in the world. Together they bring deep expertise to your brand.

Experience-Centric

We understand the power of the experiences in today’s digitally-driven experience economy. We help you design brand experiences that connect to consumers.

Strategy to Execution

We are a full-service agency that delivers with the highest standards from brand strategy to brand activation and every phase in between.

Channel Agnostic

We believe in all channels—old and brand new. We create integrated channel plans designed to reach your target on their terms, whenever and wherever that may be.

Category Expertise

We have decades of experience in helping CPG and business-to-business brands grow. We speak the language and understand the intricacies.

Strategy & Creativity

We bring together deep strategic planning and insights with inspired creative development. We believe you can’t have one without the other.

Proven Approach and Process

Our 5-step strategic approach has been tested and proven again and again.

Agency + Model

ArchPoint brings together cross-discipline expertise to work without silos or boundaries. Our teams work alongside their business counter-parts ensuring their work is deeply integrated into your brand’s overall business model.

In a competitive marketplace, the way your brand is positioned can be the difference between success and failure.