OnPoint Insights

Fresh Perspectives & Big Ideas To Increase Productivity & Growth

All posts by ArchPoint

Don’t shortchange the in-store experience

By | Marketing | 6 Comments

The consumer path to purchase is traditionally depicted by a purchase funnel, a model beginning with brand “Awareness” and (hopefully) ending with a “Conversion” or purchase transaction. Businesses need to move shoppers through this funnel to fuel growth. A company can choose to focus on the ratio of each move…

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Why and How to Invest in Digital Marketing

By | Marketing | No Comments

The complexity of today’s marketing ecosystem can be overwhelming considering the various components, the fact that each is vying for limited marketing dollars and that ROI on those dollars is never guaranteed (and often hard to predict). When developing a strategy, the 2016 brand executive has to balance what history…

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My OGSM Tour | January 8, 2016

By | Strategy & OGSM | No Comments

Join us for a 30-minute tour of the new and improved version of our cloud-based strategy execution tool, MyOGSM.com. Watch the tour and receive a free 3-month trial of the tool. January 8th, 2016, 1:00 – 1:30 pm EST. Click here to register! OGSM & MyOGSM.com OGSM, short for Objectives,…

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4 Tips for Communication Planning

By | Marketing | No Comments

Amid the hustle and bustle of annual strategic business planning, many organizations fail to properly consider and define their marketing plans. While marketing planning may be a subset of the overall business plans, it requires a rigor all its own. Many business leaders do not understand how the marketing plan…

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